There is no substitute for a good website design brief 

3 min read

Website Design Brief for Your Small Business

Creating a comprehensive brief for designing a website is crucial to ensure the final product aligns with your business’s needs, goals, and brand identity. 

Here’s a guideline tailored for a small local business you can use as a guide for creating your brief.

  • Company Name and Background: Briefly describe the business, including its history, mission, and the products or services offered.
  • Target Audience: Define the primary and secondary audiences for the website. Include demographics, interests, and any other relevant characteristics.
  • Objectives: Outline the main objectives of the website (e.g., increase sales, enhance online presence, provide information, improve efficiencies or provide customer support).
  • Brand Guidelines: Include information on the brand’s colours, fonts, logos, and any other visual elements that need to be incorporated or adhered to.
  • Preferred Style: Describe the desired look and feel of the website (modern, minimalist, traditional). Providing examples of websites you like can be very helpful.
  • Must-Have Features: List any essential features (e.g., contact forms, gallery, blog, e-commerce functionality).
  • Functionality Requirements: Detail any specific functionalities, like booking systems, search capabilities, or user accounts.
  • Content Plan: Outline what content will be needed (text, images, videos) and who will provide it. If the designer is expected to create content, specify the type and extent.
  • Navigation Structure: Suggest a basic structure or sitemap for your website, including key pages and categories. You can use this simple tool called Gloomaps to create a sitemap.
  • Keywords: Provide a list of keywords that are important for your business. These should reflect the search terms your target audience might use.
  • Local SEO Elements: Since local visibility is crucial, mention any local SEO strategies you want to incorporate, like local keywords, Google My Business integration, or local area content.
  • What’s your 80/20: It’s helpful to think along the lines of the service/s or product/s that generate 70% to 80% of your business. This should be the primary focus of your website.
  • Responsive Design: Emphasise the need for the website to be mobile-friendly and perform well on various devices.
  • CMS Preferences: State your preference for a Content Management System (CMS), like WordPress, especially if you’re using specific themes or plugins such as GeneratePress and GenerateBlocks.
  • Hosting and Domain: Mention if you already have hosting and a domain name or if you need assistance in setting these up.
  • Budget: Provide a clear budget range for the project. This helps designers propose solutions that fit within your financial constraints.
  • Timeline: Specify any deadlines for the project. Include milestones like the start date, review dates, and the desired launch date.
  • Post-Launch Support: Outline expectations for any support needed after the website goes live (e.g., training on how to update content, technical support).
  • Future Scalability: Mention if you anticipate the website will need to scale in the future and how you envision this happening.

By providing a detailed brief with these elements, you’ll set a solid foundation for the website design process, ensuring that the designer has all the necessary information to create a website that meets your business’s needs and objectives.

About the Author

Ian's passionate about doing business online to grow businesses in new and interesting ways. When he's not helping clients with design or marketing, you'll find him pursuing his other interests: photography, tech blogging, and in his own words, “attempting to play golf”.

Learn how to use digital marketing strategies and tactics to dominate your local area or region

Get Exclusive Marketing Insights with handpicked digital marketing tips and strategies sent to your inbox once or twice a month. Easy opt-out anytime.

Blog Subscribe After Post

Leave a comment