The Local Hub Method Guide

Find the gaps in your local marketing paths

The Local Hub Method is a strategic marketing framework for building one clear hub, strengthening existing paths and creating new ones that lead to profitable opportunities.

This guide helps you check whether your website, Google profile, social media, directories and content are leading people towards a clear next step.

Inside the guide, you’ll learn how to:

• Check your website hub:
  See whether people can quickly understand what you do, who you help, where you work and what they should do next.
• Audit your existing connections:
  Review your Google Business Profile, social accounts, directories, email signatures and printed material for incorrect details, broken links and missed opportunities.
• Strengthen important website pages:
  Check whether your services, local relevance, proof and calls to action are clear.
• Give your content a useful job:
  Turn posts and articles into signposts that guide people towards a relevant service or next step.
• Choose what to improve first:
  Identify five practical actions and strengthen one useful customer path without trying to fix everything at once.

You don’t need more disconnected marketing tasks.

Start by strengthening the hub and paths you already have. Then you can make better decisions about what to create next.

The guide finishes with five practical actions to help you decide what to tackle first.

Get the free Local Hub Method Guide and start with one useful path.