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channels

State of social media

The State of Social Media Usage in Australia in 2026

June 16, 2026June 16, 2026 by Ian Mackenzie

Updated 2026 social media statistics for Australia, with platform reach, time spent, youth restrictions, and practical takeaways for B2B and B2C businesses.

Categories Social Media Marketing Tags channels
Digital channel vs digital path

Digital Path vs Digital Channel: What’s the Difference?

May 4, 2026April 29, 2026 by Ian Mackenzie

Understanding the distinction between the two can help you better plan your marketing efforts, allocate resources effectively, and deliver a smoother customer experience.

Categories Digital Marketing Tags channels, paths

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