What can a website do for your business?

3 min read

The first thing a website will do is to give your business more exposure on Google Search when combined with your Google Business Profile, Local SEO and Google Paid Advertising. This will generate more enquiries, bookings and sales for your business.

Connect your website to your Google Business Profile

  • All businesses get a free Google Business Profile, and it can show your business prominently on Google Search. You can connect your website to your GBP and start funnelling traffic to your website straight away.
  • Many locals use Google Search to find a local business. It’s the 21st Century phone book.
  • You’ll find a professionally designed website will help your listing exposure and ranking. GBP listings with a website are more noticeable.

Local SEO

Local SEO boosts your business’s visibility in local search results. Particularly helpful for local businesses or those with a physical location. By optimising your online presence, including your website and online directories, you can attract more local customers.

You can optimise content on your website to be found on Google Search:

  • Create landing pages for your most popular and profitable services.
  • Write blog posts that answer your customers’ questions.
  • Write blog posts that explain the benefits of your services.
  • With your customers’ permission, write a blog post pointing out how you helped them.

Pay Per Click Google Search Advertising

  • Paid Google Search Advertising, often called Pay Per Click (PPC), puts your ads in front of people each time they use a search term on Google that triggers your ads.
  • The big difference between Local SEO and PPC is that you won’t have to wait weeks for your ads to appear. We take up to 10 working days to research, plan and execute your campaigns. This includes creating another landing page for the campaign.
  • Your ads will be active within hours of us publishing your campaign.
  • Target specific keywords people use to find your product or service.
  • Target locations you want your ads to appear.
  • Limit how much you will spend each day and a maximum amount for the month.

We recommend doing this after your website is optimised for Local SEO and is registered on Google.

Your website connects to everything

  • Your website connects to all your social profiles and often provides you with a two-way connection back to your website.
    • This allows you to expand on the information you provide from your social profiles and posts.
  • Connect your website to web directories that appear in the first 2 pages of Google results in your area.
    • This helps to gain more exposure in your local area by being found on other websites.
    • This also helps Google to understand you are a local business, prominent in your locality.
  • Connect your website to Google and Apple Maps
    • Show people the areas you service.
    • Be found when someone searches for services you offer on Google Maps.

Extend your existing marketing and advertising

  • Add your website to your business cards, flyers, brochures, clothing and signage. By adding your website, you extend your marketing collateral into dynamic presentations of your business and the services you provide.
  • You can also add your website domain name to all your offline advertising. People are always ready to look up more information on their devices for things they are interested in buying.

About the Author

Ian's passionate about doing business online to grow businesses in new and interesting ways. When he's not helping clients with design or marketing, you'll find him pursuing his other interests: photography, tech blogging, and in his own words, “attempting to play golf”.

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