Here are some effective marketing strategies for trades services businesses

2 min read

Develop a Professional Website

Having a well-designed website is crucial for establishing credibility and showcasing your services. It serves as an online brochure and allows potential customers to learn about your business, view examples of your work, and easily contact you. 1,4

Read more about that on our post: What can a website do for your business?

Utilise Search Engine Optimisation (SEO)

Optimise your website and online presence for relevant keywords that potential customers are searching for. This will improve your visibility in search engine results and make it easier for people to find your business online. 1,5

Read more about this on our post: Maximising Your Business Exposure Using Google Search Marketing.

Leverage Social Media

Platforms like Facebook, Instagram, and LinkedIn allow you to connect with potential customers, share photos of completed projects, offer promotions, and respond to inquiries. Consistent social media activity helps build brand awareness and engagement. 1,4

Read more about this on our post: Get more eyeballs on your business with Social Media Marketing.

Create a Google My Business Listing

Claim and optimise your Google My Business listing to appear in Google’s local search results and on Google Maps. This makes it easier for nearby customers to find your business and access key information like hours, contact details, and reviews. 1

Read more about this on our post: Maximising Your Business Exposure Using Google Search Marketing.

Implement a Referral Program

Offer incentives like discounts or credits to existing customers who refer new business to you. Satisfied customers can be powerful advocates for your services through word-of-mouth recommendations. 2

Read about this on our post: The Untapped Potential of Email Newsletter Marketing

Partner with Complementary Businesses

Establish strategic partnerships with businesses that offer complementary services, such as builders, real estate agents, or home improvement stores. Cross-promotion and referrals can be mutually beneficial. 4

Read about this on our post: The Untapped Potential of Email Newsletter Marketing

Leverage Customer Testimonials and Reviews

Positive reviews and testimonials from satisfied customers can significantly influence potential customers’ decisions. Prominently display these on your website, social media, and marketing materials to build trust and credibility. 2,4

Read more about this on our post: Maximising Your Business Exposure Using Google Search Marketing. Also, on this post: 3 benefits of a Google Business Profile for Trade and Service Businesses.

Offer Promotions and Discounts

Promotions like first-time customer discounts, seasonal specials, or referral bonuses can attract new customers and incentivise repeat business. 1,4

By implementing a combination of these strategies, trades services businesses can effectively market their services, attract new customers, and foster long-lasting relationships with existing clients. 1,2,4,5

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Citations:

1. https://builtfortrades.co.uk/blog/marketing-tips-for-trades/

2. https://www.invoiceberry.com/blog/referral-marketing-strategies-for-trades-business/

3. https://www.tradesformation.com.au/blog/marketing-for-tradies-strategies-and-tactics

4. https://www.tradieaccelerator.com.au/blog/marketing-tips-for-tradies

5. https://www.contentfirst.com.au/who-we-help/trades-and-industry

About the Author

Ian's passionate about doing business online to grow businesses in new and interesting ways. When he's not helping clients with design or marketing, you'll find him pursuing his other interests: photography, tech blogging, and in his own words, “attempting to play golf”.

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