Guide to Completing Your Facebook Business Page

4 min read

This guide will help you to identify each section of a Facebook Business Page

Creating a comprehensive Facebook Business Page is crucial for businesses looking to increase visibility, engage with their audience, and grow their brand online. Here’s a detailed list of all the sections you can fill in to make the most of your Facebook Business Page.

The idea is to fill in as many sections as you can. You can then use these content sections to complete other profiles and some parts of your website too.

You can use the following checklist:

1. Page Info

  • Name and Description: Introduce your business with a clear, concise name and description. This is the first thing people see.
  • Categories: Helps people find your business in searches.
  • Contact Information: Add your phone number, email, and website to make it easy for customers to reach out.
  • Location: For local businesses, include your address and service area.

2. About Section

  • Story: Share the story behind your business, your mission, and what sets you apart from the competition.
  • Awards: Any recognitions or awards your business has received.
  • Products: Highlight key products you offer.

3. Services Section

  • List of Services: Detail the services you provide, including descriptions, prices, and photos.

4. Reviews

  • Customer Reviews: Encourage satisfied customers to leave reviews to build trust with potential clients.

5. Photos and Videos

  • Profile and Cover Photos: Use high-quality images that represent your brand.
  • Photo Albums: Organise product photos, event photos, and more into albums.
  • Videos: Upload videos about your products, services, or behind-the-scenes looks.

6. Posts

  • Updates: Share updates, news, and promotional content to engage your audience.
  • Events: Create and share events like workshops, sales, or webinars.
  • Offers: Post special offers or discounts to attract customers.

7. Shop

  • Product Listings: If applicable, list products you’re selling directly on Facebook with prices and descriptions.

8. Community

  • Engagement: Interact with followers through comments, messages, and posts. Encourage user-generated content.

9. Page Settings

  • Messaging Settings: Set up automated greetings and responses to engage customers even when you’re not online.
  • Page Roles: Assign roles to team members managing your page.

10. Insights

  • Analytics: Track page performance, including reach, engagement, and audience demographics, to refine your strategy.

Best Practices for Your Facebook Business Page

  • Consistency: Keep your branding consistent across all sections.
  • Engagement: Regularly update your page and engage with your followers.
  • High-Quality Content: Use high-quality images and videos to attract and keep audience attention.
  • Customer Service: Respond promptly to inquiries and feedback.

By thoroughly completing your Facebook Business Page, you not only provide valuable information to your audience but also enhance your online presence, making it easier for potential customers to find and engage with your business.

Ensuring your images are the right size for Facebook is key to making your Business Page look professional and engaging. Here’s a guide to the recommended image sizes for various sections of your Facebook Business Page.

Profile Picture:

  • Recommended Size: 2048 x 2048 pixels
  • Aspect Ratio: 1:1 (Square)
  • Tips: Use a high-resolution logo or brand image with a transparent background.

Cover Photo:

  • Recommended Size: 2037 x 754 pixels
  • Aspect Ratio: 2.7:1 (Landscape) exclamation
  • Tips: Choose a captivating image that reflects your brand personality. Ensure text is within the “safe area” to avoid being cropped.

Timeline Photos:

  • Minimum Size: 600 x 315 pixelsexpand_more
  • Recommended Size: 1200 x 630 pixelsexpand_more
  • Aspect Ratio: 1.91:1 (Nearly Square)
  • Tips: Use high-quality images aligned with your content strategy. Experiment with different aspect ratios (square, portrait, landscape) to see what resonates with your audience.

Shared Link Images:

  • Recommended Size: 1200 x 630 pixels
  • Minimum Size: 600 x 315 pixels
  • Aspect Ratio: 1.91:1 (Nearly Square)
  • Tips: Ensure the image accurately represents the linked content. Use clear, eye-catching visuals to entice clicks.

Group Cover Photo:

  • Recommended Size: 1640 x 851 pixels
  • Aspect Ratio: 1.91:1 (Nearly Square)
  • Tips: Choose an image that resonates with your group’s theme and interests.

Event Cover Photo:

  • Recommended Size: 1920 x 1080 pixelsexpand_more
  • Aspect Ratio: 16:9 (Landscape)
  • Tips: Showcase the essence of your event with a compelling image. Include key details like date, time, and location.

Carousel Ads:

  • Minimum Size: 1080 x 1080 pixels
  • Recommended Size: 1200 x 628 pixels
  • Aspect Ratio: 1:1 (Square) or 16:9 (Landscape)
  • Tips: Use a consistent visual style throughout the carousel. Each image should tell a part of the overall story.

Story Images:

  • Minimum Size: 1080 x 1920 pixelsexclamation
  • Recommended Size: 1080 x 1920 pixelsexclamation
  • Aspect Ratio: 9:16 (Portrait)
  • Tips: Keep your stories engaging with high-quality, vertical images. Utilise interactive elements like text overlays and polls.

Bonus Tip:

  • Always upload high-resolution images whenever possible (max 30 MB). Facebook will automatically compress them, ensuring optimal quality on different devices.


  • These are recommended sizes; Facebook will resize images to fit its display, but using the correct dimensions guarantees optimal quality.
  • Test different image sizes and formats to see what performs best with your audience.
  • Stay updated on Facebook’s image size guidelines as they may change over time.

By following these guidelines, you can create visually stunning images that captivate your audience and boost your Facebook business page’s engagement. If you have any further questions, feel free to ask!

About the Author

Ian's passionate about doing business online to grow businesses in new and interesting ways. When he's not helping clients with design or marketing, you'll find him pursuing his other interests: photography, tech blogging, and in his own words, “attempting to play golf”.

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