The Local Hub Method
The Local Hub Method helps you make your website the clear centre of your online presence, then connect the useful paths people follow before they enquire or book.
Those paths might begin in Google, Maps, reviews, social media, referrals, directories, email, content, or offline touchpoints. The goal is to make each path clearer, reduce friction, and guide people towards the next useful step.
Build the hub > Signpost paths > Make the next step clear.
Book with confidence. If we don’t identify useful paths that make sense for your business by the end of session two, you can request a full refund within 7 days.
How The Strategy Sessions Work
Session 1: Business Review (60 minutes)
We’ll get clear on what you offer, who you serve, where you operate, and how people currently find you and decide to contact you.
What we’ll cover:
- Business Overview (15 mins)
- Talk about how your business operates and what sets it apart from others.
- Identify your primary business goals and timelines
- Target Audience Analysis (15 mins)
- Define your ideal customer profiles.
- Explore why customers choose your products/services.
- Analysis of competitors (15 minutes)
- Identify your major competitors.
- Discuss your unique selling points and market position.
- Current online presence review (15 mins)
- Review your website, Google presence, and the main starting points people use before they move towards an enquiry.
- Identify what’s working now, and what needs attention.
Session 2: Strategy and Recommendations Session (60 minutes)
After analysing the information from our first session, we’ll reconvene to discuss strategic recommendations tailored to your business.
What’s covered:
- Hub plan (20 mins)
- Define what your hub is for this business (one key page or your website).
- What the hub needs to include so people understand the offer and enquire or book.
- What to change first on the hub for clarity and conversion.
- Paths plan (20 mins)
- Identify the starting points that matter most, such as Google, Maps, reviews, social, referrals, directories, and offline touchpoints.
- Decide where each useful starting point should lead, so people are guided back to the hub or the next useful step.
- Standardise your calls to action so the next step stays consistent.
- Set up a system that helps reveal useful paths you may not have noticed yet.
- Next steps and Q&A (20 mins)
- Confirm priorities and timeline (what to do first, second, third).
- Tools and quick wins you can apply immediately.
- Q&A and adjustments based on your business.
After both sessions, you’ll receive a short summary with your hub plan, the key paths to strengthen, and the next steps to work through first.
Book your two-part Local Hub Strategy Session and get a clearer plan for turning more of your existing visibility into enquiries.
Our Satisfaction Guarantee
We’re confident you’ll leave with a clearer hub plan, useful paths to strengthen, and practical next steps.
If, by the end of the second session, we haven’t identified useful paths that you agree are relevant and beneficial for your business, you can request a full refund within 7 days of that second session.
FAQ
The Local Hub Method helps you build one clear hub, usually your website, then identify and strengthen the paths people already follow when deciding who to contact.
Those paths might begin in Google, Maps, reviews, social media, directories, referrals, email, content, or offline touchpoints. The goal is to make each useful path clearer, reduce friction, and guide people towards the next step.
Use the checkout form below and I’ll be in touch within 24 hours to lock in a time.
If you’re between Kempsey and Coffs Harbour, we can meet in person. Otherwise we can do it by phone or Zoom.
I recommend about a week between sessions. That gives us time to review what we covered, do any follow up checks, and gather anything we didn’t have in the first session.
You’ll get options at different levels. We’ll include free and low cost steps you can do yourself first, plus higher impact options if you want to move faster.
You can implement the plan in stages based on your budget.
Yes. After you book, I’ll send a short info request so I can review your business before we meet.
If you complete it, session one will be more useful because we can get straight into the details.
This is best suited to businesses or organisations that need more consistent enquiries, bookings, sign ups, or local support. The session is tailored to what you do, who you serve, and the areas you operate in.
Yes. You can email questions for up to 30 days after the second session and I’ll help you clarify the plan and next steps. If you need more hands on help after that, I’m available at $75 per hour.
No problem. Just let me know as soon as you can and we’ll reschedule.
Book your Local Hub Strategy Session
I’ll contact you within 24 hours after you order, except for weekends when I’ll reach out on the following Monday.
