Mailchimp vs MailerLite
This post compares pricing, templates, automation, analytics, and support—tailored for small Australian businesses. Discover which platform offers better value, ease of use, and features to match your marketing goals without overpaying or overcomplicating your email campaigns.
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Bridging the Gap: Combining Offline Touchpoints with Digital Paths
Many customer journeys start offline and only then move online. If your physical presence isn’t nudging people into a digital path, you’re leaving revenue (and loyalty) on the table.
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Is Your Business Local or Local Enough?
In regional Australia, being 'local enough' matters more than being strictly local. Discover how to expand your business reach beyond town boundaries and capture a wider customer base
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The State of Social Media Usage In Australia in 2024
Australians continue to be active on social media, despite a slight decline in usage compared to previous years. This article delves into the time Australians spend on social platforms and identifies the most popular networks, with insights tailored for both B2B and B2C businesses.
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Conversions Are Goals For Your Digital Marketing Efforts
In digital marketing, a conversion occurs when someone completes a desired action that aligns with your marketing goals.
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How to Choose the Right Analytics Tools for Your Business
The danger of not adding an analytics package to your website, or not checking your social media insights and analytics is, out-of-site, out-of-mind and you could be wasting opportunities you could be capitalising on.
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Do You Know Your Customers Lifetime Value?
Customer Lifetime Value (CLV) is a crucial metric that helps businesses understand the total worth of a customer over the entire duration of their relationship.
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Get Your Professional Website Live In Days, Not Months
At Customer Path, we’ve developed a solution that gives Australian small businesses the best of both worlds: professional website design at a fraction of the cost and time of traditional development.
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Is Digital Marketing a Good Investment?
Imagine walking into a room full of your ideal customers, all eager to learn about your business. Now imagine being able to do that 24 hours a day, 7 days a week, without ever leaving your office.
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The ‘One Post At a Time’ Content Marketing Strategy for Local Businesses
Gone are the days when people would pick up the phone for initial inquiries. Today, they want information at their fingertips – literally. So, how can you cater to this need for instant gratification? The answer lies in a well-crafted blog.
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