We’re local, just like you
We’re based in Nambucca Heads and often work with businesses across the Mid North Coast, including Macksville, Urunga, Bellingen, Coffs Harbour, Kempsey, and nearby towns. But you don’t need to be local to work with us. If you’re outside the area, we can still work together using phone, email, video calls, screen sharing, and other online tools.
That local perspective shapes how we use the Local Hub Method. Regional businesses often serve several towns, smaller markets, and a lower population base than city businesses, so every point of visibility has to work harder. Your website becomes the hub, and the useful paths people follow from search, referrals, social media, local directories, signs, or conversations need to lead back to it clearly.
How Customer Path helps
Customer Path is built around a practical idea: your website should be the centre of your local marketing, not just an online brochure.
We call this the Local Hub Method.
The Local Hub Method builds one central hub, usually your website, then identifies and strengthens the paths people already follow when deciding who to contact. Those paths might begin in search, referrals, social media, email, local directories, print material, or a local conversation. Some paths cross several channels. Others happen mostly inside one channel. The goal is to make each useful path clearer, reduce friction, and guide people back to the hub where the next step is obvious.
Those paths might begin in places such as:
- search
- referrals
- social media
- local directories
- print material
- local conversations
That might include improving your website structure, local service pages, Google visibility, content, paid traffic, email, social media, print material, and the calls to action that connect those starting points back to the hub.
The work isn’t about doing everything. It’s about finding the useful paths for your business and making sure they lead back to a clear hub with an obvious next step.
Ian Mackenzie
Ian Mackenzie
Owner
Ian Mackenzie helps regional businesses create clearer websites, stronger online paths, and more obvious next steps for the people already looking for their services.
His approach is practical, structured, and focused on helping businesses show up more clearly online without adding fluff, confusion, or unnecessary complexity.
Ian works across website structure, messaging, local visibility, content, and training, always with the same goal in mind: helping you make it easier for the right people to find you and contact you.
When he’s not working on websites or helping businesses improve their online presence, you’ll usually find him behind a camera, writing about tech, or, in his own words, attempting to play golf.
Ian’s other websites
Skills & Experience
Website structure and design
Practical websites that explain what you do, where you work, and what visitors should do next.
Local visibility and search
Support with Local SEO, service area content, search aligned pages, and stronger discovery signals that help people find your business.
Messaging and content
Clearer wording, stronger calls to action, and content that helps visitors move from interest to enquiry.
Ads and lead generation
Support with Google Ads, landing pages, and simple campaign structures when you need a more direct path to enquiries.
Analytics and reporting
Help setting up and interpreting tools like Google Analytics, Google Search Console, and Looker Studio so you can see what’s working.
Training and support
Practical training that helps you manage more of your own website, content, and business tools with confidence.
Examples of our work
Here are a few examples of businesses and organisations we’ve helped. Each project had a different need, but the work followed the same broad principle: build a clearer hub, support trust, and make the next step easier.
A Class Decks and Pergolas
Glenn needed a website that could act as both a trusted portfolio and a sales tool.
We helped him showcase his craftsmanship, organise his work into clear service categories, support trust with strong testimonials, and generate enquiries through Local SEO and paid traffic.
Ian designed my website over 14 years ago and I have been with him ever since. His knowledge and ideas have improved my website and also my business. I can’t rate him highly enough.
Glenn Stuart
Awaken Chiropractic
Awaken needed a website that felt welcoming, explained the clinic clearly, and made bookings easy.
We built a concise five page website with clear service information, strong trust signals, and a booking path that helps potential patients take action without confusion.
Ian has been instrumental in helping our new business hit the ground running with a website that is functionally seamless and attractive to future clients. Ian is professional, knowledgeable and continues to support us with our website and Google Search Optimisation which
allows us to get on with growing our business.
Dr Natalie Crozier
Macka, Solo Entertainer
Required a website that effectively conveyed the unique experience of a Macka show, catering to both private events and commercial gigs.
The website is doing the job I wanted it to. I’ve received plenty of bookings from my website over the years. I’m glad Ian’s taking care of this for me.
Rob Mackenzie
U3A Nambucca Valley
U3A Nambucca Valley needed a website that was both easy to navigate for members and capable of growing with the club’s evolving needs.
Ian created a completely new website for us. Feedback from our 400+ members indicates that they find it user-friendly, attractive and full of relevant information. It certainly has given us a far more up-to-date image, and within the U3A organisation has been praised for its adherence to privacy issues.
U3A Nambucca Valley
Why businesses choose Customer Path
Practical Help
You get practical support from someone who can think across websites, content, visibility, and the next step customers need to take.
Connect the paths
We look at where people first notice you, what they need to understand next, and how each useful path can lead back to your website hub.
Easier enquiries
We keep the work grounded, explain what we’re doing, and focus on improvements that make it easier for visitors to contact you.
Book a strategy session
Want a clearer website hub and stronger paths back to your business?
Book a strategy session and we’ll look at how people currently find you, where the path may be unclear, and which improvements could help more of the right people contact you.
Book a Strategy Session